The Irish Wax Museum is one of Dublin's premier tourist attractions. Initially, we implemented Clicks Help without AB testing and the customer noticed a huge jump in online ticket sales. However to isolate the effect, we implemented AB testing on the online ticket purchasing process with these outstanding results. The Wax Museum made a 50c donation to Sightsavers with each purchase transaction.
Laoise Keaveney, Marketing Manager Irish Wax Museum, Ciara Smullen, Corporate Fundraising Manager, Sightsavers Ireland, Tony Keville, Commercial Director Clicks Help and Father Ted celebrating the Clicks Help success!